Say what you will about ESPN president John Skipper, but the guy knows how to come clean. Ever since ESPN announced the immediate shutdown of its revered Internet writing showcase Grantland on October 30, there has been, apart from a terse initial statement, little clarification from the network’s Bristol headquarters about why it happened, when it happened, and what it all means. Now that has changed.
“I made the decision,” Skipper says flatly. “There was no influence from [ESPN corporate parent] Disney on this. And I made sure that I divorced my feelings about Bill [Simmons] from this decision because I would never let that affect the people who are there.”
Skipper‘s decision to end Grantland was informed by the uncertainty surrounding the site‘s personnel and the resources and effort needed to keep the site thriving absent its star founder.
Throughout the 36 years of its existence, ESPN has weathered many a dramatic event—comings and goings of stars, programs, executives, and properties—but the intensity surrounding Grantland’s demise caught many at the network by surprise. Skipper admits to underestimating the effect Simmons’s exit would have, conceding it affected Grantland personnel more than he or perhaps anyone else on his management team anticipated.
“We lacked a full understanding of the bonding nature between Bill and those guys,” Skipper says now. But along with management failing to appreciate fully the bond between Simmons and his staff, it also misunderstood the Grantland culture—enough to imagine that turning the site over to Chris Connelly, brought in as a temporary Simmons replacement, would sit well with the staff.
“Chris was only going to be interim,” Skipper says. “It wasn’t his desire to be a long-term manager there. He made that clear to us. Chris is nothing but a good guy. This has been hard on him.”
In the past several months, two ESPN executives referred to the Grantland offices in Los Angeles as a media Jonestown, populated by a cult far more devoted to their leader than to just any old web site. Clearly, Connelly was marching into a difficult situation. When Skipper flew to L.A. in mid October, he made sure to give Connelly the bad news face-to-face.
“I had to fly out to Burbank on other business but felt that Chris and I are good enough friends that I wanted to talk to him in person. Chris had become an advocate for continuing it when he knew that there was a decision-making process happening. The decision was made the week before we announced it.”
Evidently, it was never an easy one. “In the weighing of a decision like this,“ Skipper says, “you look at the resources, the time, the energy necessary to do this well and balance that with the things you get from it. This was never a financial matter for us. The benefits were having a halo brand and being Bill Simmons related.”
The site was highly regarded inside and outside the media business and brought considerable prestige to the ESPN brand. Grantland, loftily named after erudite sportswriter Henry Grantland Rice, was considered a solid, sometimes-bold step into the world of sports-related journalism, becoming one of the most successful blends ever of sports with pop culture and current events and a paradise for serious writers who wanted to stretch and even experiment.
According to Skipper, there was a scenario by which Grantland would have been saved, and that was when Grantland editor Sean Fennessey was offered the top job.
“We did make Sean Fennessey an offer to become editor-in-chief,” Skipper says. “You ask, ‘If Sean had said yes, then would we have still made the same decision about the site,’ and the answer to that has to be ‘no.’ We would have kept it going. There was no way we would have made that job offer to him if we weren’t going to keep going.”
Fennessey declined to comment for this story, however, few, if any would doubt his loyalty to, and affection for, the site. But, his decision to follow his mentor Simmons off to new worlds wasn’t shocking. It was also clear to many that his decision to turn down the top job at Grantland reflected his uncertainty about ESPN’s commitment to the site. Grantland insiders were convinced Fennessey wondered if he would really have the resources needed to run the site and keep its reputation solid. He had also become aware, sources say, of rumors that ESPN wanted to cut Grantland back to just a sports site and eliminate its pop culture content.
In the weeks ahead, media insiders will watch to see how many of the former Grantland staff will find other writing duties at ESPN, migrate to HBO to re-unite with Simmons, or find work elsewhere. But the hard cold fact for now can be simply if crudely stated: Grantland is dead. Everyone needs to move forward. The noble experiment is over.
“I loved the site,” Skipper insists. “It pained me to make the decision. It was not without difficulty.”
To read the full story visit Vanity Fair where it was originally published
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
