The November ratings are in, and in the all-important category of Men 25-54, The Ticket has finished slightly ahead of The Fan in Dallas. The Ticket produced a 5.3 rating. The Fan did a 5.2 and ESPN 103.3 was in third with a 2.8.
Monday through Friday during the prime hours of 6A-7P when talk shows occupy the majority of air time, The Ticket was even stronger with a 6.5. Much of that success comes from The Musers who were once again delivering double digits in morning drive. The Fan finished with a 5.2 during prime and ESPN 103.3 turned in a 2.9.
Supporters of The Ticket suggest that The Fan is only within striking distance because the station holds the rights to the Rangers and Cowboys. That is a flawed argument though considering the station’s midday and afternoon shows win the head to head battle and the majority of leading sports stations around the country largely feature the same mix of great talk shows and play by play deals. If anything, they deserve credit for landing those partnerships.
That said, The Ticket gets the nod for November, and their morning show is performing on a different level right now than the rest of the market. One thing to be aware of, The Fan sits #1 overall with Men 18-34. How that impacts future ratings battles remains to be seen.
Individual Show Ratings For November:
The Musers (Ticket), 6-10 a.m. – 10.4
Ben & Skin (Fan), 3-7 p.m. – 6.7
The Hardline (Ticket), 3-7 p.m. – 5.2
G-Bag Nation (Fan), 10 a.m.-3 p.m. – 5.0
BaD Radio (Ticket), noon-3 p.m. – 4.3
Norm & Donovan (Ticket), 10 a.m.-noon – 4.1
Mike & Mike (ESPN 103.3), 5-9 a.m. – 4.0
Shan & R.J. (Fan), 6-10 a.m. – 3.8
Cowlishaw & Mosley (ESPN 103.3), 3-6 p.m. – 2.6
Dennis & Friedo (ESPN 103.3) 11 a.m.-3 p.m. – 2.2
Dan Le Batard (ESPN 103.3), 9-11 a.m. – 1.8
Credit to the Dallas News who originally provided much of this information
Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America’s top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing ‘The Dan Patrick Show’ and ‘GameNight’. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.
