97.3 The Fan in San Diego is taking steps to make Jim Rome a stronger part of the radio station. The CBS Sports Radio host, who’s program airs on the station in middays, and has been a longtime staple in the San Diego market, has agreed to do a daily segment with morning man Dan Sileo. The segment is scheduled to begin next week.
The Fan added Rome’s show after pulling the plug on its Guy Talk/Rock experiment, 97.3 The Machine. Rome’s program became available after the Mighty 1090 cancelled the show in March. Sileo is also no stranger to 1090, having previously hosted mornings on the station before moving across town to Entercom’s new FM talk station.
Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America’s top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing ‘The Dan Patrick Show’ and ‘GameNight’. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.
