Beasley Media is getting into the eSports business. CEO Caroline Beasley announced today at the 2018 eSports Business Summit in Las Vegas that the company is launching BEASLEY XP, a new eSports initiative. To give the new division the boost it needs, Beasley has acquired CheckPoint Radio, the only internationally syndicated Esports gaming lifestyle radio show.
Since launching in February 2017, CheckPoint Radio has delivered a weekly two-hour show to 60 markets across the United States and Canada on Westwood One. Beasley’s top two sports stations, 98.5 The Sports Hub in Boston, and 97.5 The Fanatic in Philadelphia are among the stations to carry the show. The program which features co-hosts Nathan Bender, Norris Howard, Robbie Landis and Joe Sloan is also found on the Twitch platform.
“Beasley Media Group is committed to great content creation and content acquisition,” said Executive EVP of Strategy & Innovation Buzz Knight. “Adding CheckPoint to our roster brings us into the innovative world of Esports.”
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
