The 2nd conversation of Season 4 of the BSM Podcast takes place in Denver, Colorado where BSM President Jason Barrett visits with Altitude Sports Radio and TV personality Vic Lombardi. Vic reflects on the start of his career, working for different programmers, navigating criticism, having a presence around your local teams, and more.
SUBJECTS EXPLORED WITH VIC:
- What inspired him to want to pursue being a sports broadcaster
- How he got his entry level introduction to the industry
- The employer which gave him his first on-air break
- Landing back in Denver after working elsewhere
- Expanding his profile by adding radio to his TV work
- How sports radio has changed in Denver over 20-30 years
- Why ex-athletes in Denver have done well moving into the media
- What he learned working for Tim Spence and Nate Lundy
- The keys to a team show having consistent success
- Enduring negative reactions over one of the NFL’s misfires
- Succeeding in Denver if you’re not from the market
- Why it’s important to get out regularly to cover local teams
- Altitude’s decision to move to FM and why it matters
- Discussing all of the market’s teams not just the Broncos
- His first impressions of new program director Dave Tepper
- Being fair and honest even if working for a team owned station
- Quick Hits: Best/Worst Denver athletes to cover, Favorite local host to rib on social media, Best host in Denver, Nuggets or Rockies title
FROM THE GUEST
Vic’s Twitter handle: @VicLombardi
Podcast: Play in new window | Download
Subscribe: RSS
Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America’s top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing ‘The Dan Patrick Show’ and ‘GameNight’. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.
