VSiN’s recent announcement to enter the terrestrial radio space and launch the nation’s first dedicated network to sports betting has had industry folks buzzing. Chairman Dan Mason and COO Bill Adee took thirty minutes to discuss their vision for the network, the growth of the brand, expectations for the sports betting category, and how they plan to assist local stations.
For sports stations interested in learning more about what the company has to offer they’ve put together a deck which you can access by clicking this link. You can also email Bill with any further questions at Bill@VSiN.com.
SUBJECTS COVERED WITH DAN & BILL:
- The motivation behind entering the terrestrial space
- How the network/local structure will work
- Providing audio, video and print content
- Expectations for sports betting legalization
- Advertising trends around sports betting
- Increasing the awareness of the VSiN brand
- If the company would ever consider taking bets
- SiriusXM’s reaction to VSiN’s radio expansion
- Which shows will be available to local affiliates
- If additional talent and shows are needed
- What they look for in potential personalities
- The relationship with Gow Media and what it entails
- Offering local brands more than just show clearance
- Future goals for VSiN and how stations can get in touch
FROM THE GUESTS:
Dan’s Twitter handle: @DanMasonSports
Bill’s Twitter handle: @Bill80
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Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
