Entercom is entering into a content distribution partnership with The Action Network. The agreement between the two companies will give the Action Network an opportunity to expose their talent and content to listeners on RADIO.COM Sports, and across 35 all-sports stations under the Entercom umbrella.
“We are committed to make RADIO.COM Sports and our local broadcast stations the #1 destination for fans to access the very best sports betting information available,” said Mike Dee, President of Sports, Entercom. “Nobody is better at informing the sports bettor in this fast-growing space than The Action Network. This partnership serves to align their personalities and best-in-class platform with the massive scale of our broadcast portfolio as well as our new highly targeted sports betting digital programming. The Action Network’s contributions to further enhance our You Better You Bet daily podcast will now take that show to the next level as the premier digital audio destination for sports betting enthusiasts.”
“We are thrilled to bring our extensive offering of dynamic sports betting and fantasy content to this partnership,” said Patrick Keane, CEO, The Action Network. “We believe in audio as a vehicle for fueling the growth of our brands and products. Entercom offered the unique blend of massive reach broadcast distribution combined with the expertise and track record in digital we believe will enable us to amplify what we do and reach more sports betting consumers who will ultimately become future Action Network subscribers.”
The new partnership will include the introduction of a new feature “The Action Network Daily Flash” during afternoon drive shows on RADIO.COM sports stations. The short feature will provide updates on the evening’s betting odds. Reports will be delivered on Mondays, Wednesdays, Thursdays and Fridays throughout the regular season by hosts of You Better You Bet.
Additionally, weekly versions of “The Action Network Flashes” will be included within the streams of broadcast sports stations Wednesdays through Saturdays to lead into the weekend games. High-profile contributors from The Action Network will also appear on RADIO.com sports stations on Thursdays and Fridays throughout the season to discuss sports betting headlines and the latest betting lines for the upcoming weekend’s games.
The Action Network will also become a prominent content contributor within the RADIO.COM Sports Digital Network. Action Network personalities Stuckey and Collin Wilson will serve as weekly co-hosts of the You Better You Bet live show on Thursdays, producing a standalone college football podcast from 5p to 6:30p ET. The Sunday edition of You Better You Bet will include a branded hour “The Action Network – Countdown to Kickoff” from 12p to 1p ET, featuring Chad Millman and veteran bookmaker Bob Scucci.
As part of the partnership, RADIO.COM will also become a distribution partner for The Action Network’s podcasts, including The Action Network Podcast and The Favorites.
