The Athletic is rethinking its video strategy. Back in 2018 the company announced that it was going to pursue an innovative video strategy with the hiring of Armen Keteyian, Alan Goldberg and Victor Frank. Now all three are out according to Ben Koo of Awful Announcing.
There is some debate about exactly how the video team is exiting the company. Some have deemed them layoffs, while others Koo talked to say that The Athletic was not planning to renew any of their contracts at the end of the year.
Melissa Geisler has also left The Athletic. She served as the site’s national managing editor. While she was not part of the video team, she did work closely with it. She also was one of the team’s most vocal supporters. She confirmed her exit from The Athletic on Twitter.
The most recent rounds of fundraising for The Athletic often pointed to video and audio, with the goals of expanding the site’s podcast and video network. Whether or not these exits signal the end of The Athletic’s interest in video is unclear.
