The impact of the Covid-19 pandemic has taken its toll on a rising Minneapolis sports brand. SKOR North Director of Content and Distribution, Phil Mackey, announced in a post on the station’s website and in a series of tweets that SKOR North has lost a number of employees and as a result will be undergoing major changes.
“These last 60 days have been REALLY hard on sports media. Especially a new brand like SKOR North, which launched just over a year ago. And a recovery isn’t as simple as flipping a switch,” Mackey wrote. “It’s unbelievably frustrating. And great people — here and elsewhere — are now in search of work because of it.”
Several staffers confirmed that they are out via Twitter.
Mackey confirmed that he and his longtime on-air partner Judd Zulgad will remain with Hubbard Minneapolis and the SKOR North brand. What the specifics will involve though are still unclear. Mackey did say that 1500 AM will continue its Vikings’ coverage and provided a link to the station’s Purple Daily podcast. 1500 will also continue providing content courtesy of ESPN Radio.
