As the founder and President of Direct Results, Jill Albert has had to make a number of adjustments to support her staff during the pandemic while remaining a valued partner to advertisers and the radio stations they place their business on. On this episode of Managing The Crisis, Jill discusses why she believes strongly in endorsements, how ratings factor into the buying process, which categories have been busiest during the pandemic, why she remains bullish on the future growth of podcasting, and when she thinks the advertising business will start to recover.
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Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America’s top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing ‘The Dan Patrick Show’ and ‘GameNight’. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.
