As the founder and President of Direct Results, Jill Albert has had to make a number of adjustments to support her staff during the pandemic while remaining a valued partner to advertisers and the radio stations they place their business on. On this episode of Managing The Crisis, Jill discusses why she believes strongly in endorsements, how ratings factor into the buying process, which categories have been busiest during the pandemic, why she remains bullish on the future growth of podcasting, and when she thinks the advertising business will start to recover.
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Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
