Sports stations in six major markets are taking their content to Twitch. The live, interactive streaming platform has reached a deal with Entercom and RADIO.com to carry video simulcasts of the station’s shows.
New York’s WFAN, Chicago’s 670 The Score, Dallas’s 105.3 The Fan, Boston’s WEEI, Atlanta’s 92.9 The Game, and Detroit’s 97.1 The Ticket will each provide a full weekly schedule to fans that want to consume the shows as video content.
“Twitch is the place where people come to connect and engage over their shared interests, and you’ll be hard-pressed to find a group of people more passionate than sports fans,” Twitch’s Director of New Verticals, Jane Weeden said in a press release. “Over the last several years, there has been a growing sports community on Twitch. With the addition of sports radio, on-air talent and fans will be able to interact and discuss their favorite athletes, teams and leagues with one another in real time. Through features like Twitch Chat, now the entire audience will be able to participate in the coveted ‘call ins’ and ‘hot takes’ that have come to define sports talk radio.”
“Twitch has built a substantial platform for audiences to connect through video content and we’re looking forward to working with them to bring our unrivaled sports programming to millions of viewers,” said David Rosenbloom, Vice President, Corporate Business Development, Entercom. “This partnership will expand how listeners can connect with our on-air talent through real-time engagement on Twitch and introduce a new generation of sports fans to legendary sports brands like WEEI, WFAN 101.9 FM/660 AM, and 92.9 The Game.”
First gaining popularity amongst gamers, Twitch is now a platform that carries entertainment of all sorts and boasts 17.5 million viewers worldwide.
