SiriusXM is combining the power of its sports brands with the name recognition of the Wharton Business School. The sat-caster’s Business Radio will present The Business of Sports Reopening During a Pandemic. The special will be hosted by Dan Loney, host of the channel’s Wharton Business Daily.
The guest list for the special is impressive. Agents, advertisers, and front office staff from Major League Baseball, Major League Soccer, the NBA, the NFL, and the NHL will participate.
Loney and his guests will discuss every decision that has lead to each league’s return to play. They will also discuss the financial impact the Covid-19 Pandemic has had on the sports world, including both teams and advertisers.
The Business of Sports Reopening During a Pandemic will debut Thursday morning at 10 AM on the East Coast. The two hour special will be replayed that night at 8 pm.