iHeartMedia is leveraging their large portfolio of stations to launch the iHeartSports Network. The short form content debuts today and will air across 500 stations and digital streams.
The vignettes will utilize talent from iHeartMedia’s FOX Sports Radio including Colin Cowherd, Joy Taylor and Dan Patrick. Sunday Night Football analyst Cris Collinsworth is also on board.
Content from the iHeartSports Network will air across multiple formats. iHeartMedia Markets Group President Greg Ashlock said in a press release that the network was created in response to what listeners said they wanted and will be more than just canned, national commentaries.
“People are passionate about sports and this will deliver the timely regional and local coverage they care most about along with the biggest national stories,” he said in a press release.
