Philadelphia’s 94 SportsRadio WIP continued to produce strong ratings, topping their local sports radio competition in every daypart during the summer book.
Despite finishing behind WIP, the return of sports did see 97.5 The Fanatic enjoy gains in their target demo of Men 25-54. For the full week, WIP finished fourth with a 6.7 share, while The Fanatic was a few spots back with a 4.8.
According to Nielsen Audio, WIP’s 6a – 10a morning show featuring Angelo Cataldi dipped about four points from their spring book, earning an 8.7 share for the summer. Despite the ratings drop, Cataldi remained in second place for the book, which signals a typical slow summer for radio listenership in the market. Cataldi’s morning show was up by three points on 97.5 The Fanatic, as Marc Farzetta finished fifth with a 5.7 share.
WIP’s midday show featuring Joe DeCamara and Jon Ritchie finished the summer in fourth place with a 6.1, down a little more than a point from their strong spring book. For The Fanatic, Anthony Gargano was up two-tenths of a point during the summer book, earning a 4.7 share and a seventh place finish.
In afternoon drive, Jon Marks and Ike Reese again turned in a strong performance during the 2p – 6p hours, topping Mike Missanelli for the third straight ratings period. Marks and Reese finished fourth with a 6.6 share. Missanelli was right behind with a 6.4. Missanelli’s show was up by a full point from the spring book, narrowing the gap in afternoons between The Fanatic and WIP for their target demo of men 25-54. One interesting observation, as the audience gets broader, Jon and Ike expand their lead. The duo were 3rd with Men 18+. Missanelli was ranked 8th. They were also 9th with Adults 25-54, while Missanelli was 13th.
Summer listening is typically down for the sports radio industry, but 2020 was a summer book unlike any other as leagues began returning to action in late July. For The Fanatic, that meant a boost from the Flyers and Sixers playoff games in the last month of the summer ratings period, with some of those games airing in the afternoon hours.
The evening hours included a month of Phillies baseball for WIP, but the station mostly featured Joe Giglio who continued to post strong numbers. Giglio and WIP did a 7.1 share in evenings which was again strong enough for second place. The Fanatic did a 4.3, up almost two points from their spring book.
Brandon Contes is a former reporter for BSM, now working for Awful Announcing. You can find him on Twitter @BrandonContes or reach him by email at Brandon.Contes@gmail.com.
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