Less than two weeks after partnering with FanDuel, Entercom has announced they’ve purchased a sports betting app of their own.
Monday afternoon, Entercom sent out a press release stating they closed on the acquisition of sports data and iGaming affiliate platform QL Gaming Group (QLGG), paying approximately $32 million for the entity in an all cash deal. The acquisition furthers the demand and integration of betting content into the sports radio industry.
With the deal for QLGG, Entercom is adding a technology portfolio that includes sports betting app BetQL, the RotoQL daily fantasy sports platform, AccuScore simulation-based sports outcome predictions and forecasting, and TennisInsight.com.
“As the sports betting marketplace continues to grow exponentially, the acquisition of QL Gaming Group is a perfect fit for our unrivaled sports audio platform,” Entercom CEO David Field said in the press release. “Integrating QL’s analytics and content with our sports brands enables us to deliver unparalleled experiences for sports fans. The acquisition builds on our track record of digital growth and further enhances our direct-to-consumer technology portfolio with data and analytics capabilities, while also adding an innovative new subscription offering to our platform.”
The CEO and co-founder of QLGG, Justin Park will remain with the platform, reporting to Entercom’s President of Sports Mike Dee and Chief Digital Officer J.D. Crowley.
“We are thrilled to be joining the leading sports audio platform, bringing our betting insights and expertise to such a loyal and dedicated fan base,” Park said in the announcement. “Between our capabilities to make bettors better and the influence Entercom’s platform provides, we can now offer a wholly unique proposition to the sports enthusiast that is second to none.”
Brandon Contes is a former reporter for BSM, now working for Awful Announcing. You can find him on Twitter @BrandonContes or reach him by email at Brandon.Contes@gmail.com.
