Entercom and Rush Street Interactive have reached a multi-year partnership surrounding several sports betting audio initiatives, the broadcasting company stated in a press release.
“RSI is an ideal partner for You Better You Bet,” said Mike Dee, President of Sports, Entercom. “The company’s authentic approach to the sports betting marketplace aligns well with Nick, Ken and the hardcore betting audience that consume the nation’s No. 1 fully dedicated daily sports betting podcast.”
As part of this agreement with the online casino and sports betting operator. BetRivers, its flagship brand and online sportsbook will be the official title sponsor of Radio.com’s You Better You Bet hosted by Nick Kostos and Ken Barkley.
Furthermore, Kostos will become a brand ambassador for BetRivers and the voice of the “BetRivers Sports Betting Minute,” which will be heard on Entercom’s leading all-sports stations in legalized sports betting markets across the United States.
“I have enjoyed being a part of the RSI family and have been excited to advocate for the BetRivers and PlaySugarHouse online betting brands as I believe they are one of the best operators in the market,” Kostos said. “The You Better You Bet team looks forward to more integration over the next few years as we evolve together in a post-pandemic environment to bring our signature ‘Wagertainment’ to events and onsite broadcasts.”
Eduardo Razo is the Assistant Content Editor for BNM, which includes writing daily news stories on the news media industry. He can be found on Twitter @eddierazo_ or you can reach him by email at eddie1991razo@gmail.com.
