The partnership between the New York Giants and Univision 41 in New York will continue to grow. In a press release, the Spanish-language network announced a series of year-round multiplatform initiatives designed to reach Latino fans in the New York, New Jersey, and Connecticut region.
Univision 41 New York’s new venture with the Giants results in a search for the first-ever Spanish-language “Team Correspondent” to join the “Giants en Español” broadcast team.
“Our new platform is part of our long-standing commitment to deliver unique content elements for Giants fans across all cultures and backgrounds,” Pete Guelli, the Giants Chief Commercial Officer.
“There is a growing demand for Giants content year-round, and this is an extraordinary opportunity to collaborate with Univision to engage directly with our loyal and proud Latino fanbase.”
Univision 41 New York is also airing a new television show hosted by Former Giant Victor Cruz and Univision 41 New York’s Damaris Díaz called “Sabados Con Los New York Giants” (Saturdays with the New York Giants).
Univision Radio will continue to broadcast all Giants preseason, regular season, and any postseason games in Spanish on WADO-1280 AM.
“On behalf of the entire Univision New York team, we are thrilled to strengthen our strategic partnership with the New York Giants and give a once in a lifetime opportunity to an aspiring local Latino sportscaster to cover the team’s 2021 season across our market-leading platforms,” said Roberto Yañez, President and General Manager of Univision 41 New York.
“As the unrivaled leader in local sports coverage, we’re looking forward to expanding our premier content across platforms to an even broader audience and give football fans in our community the in-language Giants content they crave.”
Eduardo Razo is the Assistant Content Editor for BNM, which includes writing daily news stories on the news media industry. He can be found on Twitter @eddierazo_ or you can reach him by email at eddie1991razo@gmail.com.
