Streaming sports is being reimagined in Canada. Sportsnet has partnered with Deltatre and Firstlight Media to relaunch its SN Now service. The direct-to-consumer platform will get a new look and new features starting this fall.
SN Now was the first OTT platform launched by a major North American sports broadcaster. It made its debut in 2016. An enhanced version, dubbed “SN Now+” hit the market in 2018.
“Sportsnet was the first mainstream sports brand in North America to launch a direct-to-consumer streaming service, offering our premium content and the most innovative distribution right from the start. Our new partnerships with Deltatre and Firstlight Media will help make Canada’s best sports streaming product even better,” Bart Yabsley, Sportsnet’s President said in a press release. “The all-new SN NOW will engage our fans with more games, the latest technological innovations, more exclusive content, and a personalized experience on the most reliable platform available anywhere in the world.”
Users can find the SN Now app on a variety of platforms including smartphones, tablets, Apple TV, Xbox One, Xbox Series X/S, PlayStation 4, PlayStation 5, Amazon Fire TV, Android TV, Samsung TV, Ignite TV and Google Chromecast. The service can also be accessed directly via web browser.
