Sports bettors will soon be able to consume content related to the practice every hour of the day on their televisions! Nexstar and Sportsgrid are partnering to launch a 24-hour network that will be distributed across digital subchannels in nine markets where Nexstar owns television stations.
The network is set to launch on September 1. It will feature 18 hours of live programming every day as well as pre-produced shows and replays. All of the shows will originate from Sportsgrid’s studios in New York City and New Jersey.
“Our nation is sports-obsessed and we are delighted to deliver SportsGrid’s programming to address the rapidly growing interest in sports betting and fantasy sports,” Sean Compton, President of Nexstar Media Inc.’s Networks Division, said in a press release. “Distributing SportsGrid’s programming across digital subchannels in nine of our markets will enable us to connect with new audiences and continue expanding a new and fast-growing revenue stream. As the nation’s #1 provider of content to fans of sports wagering and fantasy sports, SportsGrid is the perfect partner for this effort.”
Currently, the nine markets set to receive the Sportsgrid Network are San Francisco, Washington, D.C., Tampa, Portland, Nashville, Norfolk, Grand Rapids, Knoxville, and Des Moines.
