Over the last few weeks, NBC Universal has been busy working on securing long-term deals with their marquee names on various channels. One of those examples is Rachel Maddow, who recently extended her contract with MSNBC.
Now another important personality has chosen to extend his stay with the company. CNBC has released a statement, per Deadline, announcing a new contract for Jim Cramer.
Terms and finances of the agreement were not disclosed, but the new deal includes continuing “Mad Money w/Jim Cramer“ and “Squawk on the Street” along with a new subscription product CNBC Investor Club.
Furthermore, Cramer will produce articles and videos every day on CNBC’s digital platforms. The new contract also includes creating conferences with Cramer, and tapping into the profitable events business.
“For the first time, CNBC will be the home for all of Jim’s media, creating a virtuous cycle for his devoted viewers and loyal members to easily engage with exclusive content across all platforms and serve as a one-stop-shop for sponsors and advertisers looking to interact with Jim’s comprehensive suite of products on a deeper level,” Mark Hoffman, the chairman of CNBC, said in a statement.
Eduardo Razo is the Assistant Content Editor for BNM, which includes writing daily news stories on the news media industry. He can be found on Twitter @eddierazo_ or you can reach him by email at eddie1991razo@gmail.com.
Hope Kramer can stay away from being accused of promoting stocks that buy advertising or sponsor his events. Cause we all love the guy.
Hope Kramer can stay away from being accused of promoting stocks that buy advertising or sponsor his events. Cause we all love the guy.