WGNU in St. Louis is now an affiliate of VSiN. The Missouri radio station, which had been operating as a business news format, is going all in on sports betting. The station has officially adopts the moniker “The Game”, airing sports betting content on both 920 AM and 104.5 FM.
“We’re thrilled to introduce the St. Louis metro area to this informative and entertaining brand of sports talk,” WGNU consultant, Bill Moir, said in a press release. “Sports betting education as a 24/7 format, and specifically the expert analysis from VSiN, is a perfect choice for WGNU. We’re excited to be the St. Louis home of VSiN.”
The Game will carry VSiN programming 24 hours per day. Missouri has not yet legalized sports betting, but state legislators are expected to bring it up for a vote in 2022. St. Louis borders Illinois, where gambling is legal both in person and via mobile apps.
“Entering this top 25 market with a strong signal that spans the St. Louis metro area is just the beginning of our expansion plans at VSiN,” said Brian Musburger, founder and CEO of VSiN. “We appreciate the opportunity to collaborate with innovative content providers like the WGNU team to help educate and entertain, even before sports betting is live in Missouri.”
