Cumulus Media New York is flipping R&B station WNBM-FM to news/talk beginning Jan 3.
According to Barron’s, the station will be called Talk 103.9 FM and build its existence around two of the nation’s biggest syndicated stars, Dan Bongino and Ben Shapiro. The station will simulcast the programming on WFAS-AM 1230.
The signal will reach well beyond Westchester County, NY, and into large portions of New York City (Brooklyn, Bronx, Queens, and Manhattan), the north shore of Long Island, and northern New Jersey.
“The addition of the WFAS-FM signal will allow us to reach even more listeners with the well-known talk shows they expect from us and also provide our advertising partners with premium opportunities in the number-one metro area,” said Dave Milner, President, Operations, Cumulus Media.
The lineup will also feature The Chris Plante Show, The Michael Knowles Show, The Rich Eisen Show, and The Jim Bohannon Show.
“Extending our marquis talk programming into New York City is a win-win for Cumulus,” added Milner.
