The interest in women’s sports continues to grow each year. That is true for fans, but more important for networks is that it is true for advertisers. The latest example comes from ESPN, who is already sold out of ad inventory for the 2022 Women’s NCAA Basketball Tournament.
Amongst the brands that have committed to the tournament are Adidas, Buick, Capital One, CarMax, Champion, Cooper Tires, Invesco, Nissan, Orgain, Principal Financial Group, Sirius XM, Target, Unilever and Werner Ladder.
The Women’s NCAA Basketball Tournament’s television footprint has grown in a way that is more attractive to advertisers. Last year’s tournament was the first to have every game on TV and select games on ABC.
“ESPN is dedicated to amplifying women in sports, and we are looking forward to this year’s NCAA DI Women’s Basketball Tournament,” Sean Hanrahan, ESPN’s SVP of Sports Brand Solutions, said in a press release. “We are excited to see that our sponsors and advertisers have really leaned into our commitment to diversity in athletics and have flocked to these offerings.”
