SiriusXM and Crooked Media have struck a multi-platform deal that promises revenue-grossing opportunities for both companies and a broader audience when it comes to podcast delivery.
In a news release, SiriusXM stated that Crooked Media co-founders Jon Favreau, Jon Lovett, and Tommy Vietor are excited to partner with the company.
“We are excited to team up with SiriusXM to extend that mission to a bigger audience,” they said. “This deal allows Crooked to invest in more shows, expand our creative network and reach more listeners while remaining a fully independent company, which has been crucial to our ability to make great shows and mobilize a growing, engaged community.”
Crooked Media is a left-leaning media outlet founded in 2017. They announced their top-ranked podcasts, including Pod Save America, Lovett or Leave It, and Pod Save the World, will join the SiriusXM network through the 2024 election.
SiriusXM will also distribute both audio and video content from Crooked Media’s podcasts on SiriusXM, including on its radio platform and the SXM App.
“We are thrilled to collaborate with Crooked Media and will use our platforms to help them grow their audience as well as drive value to our SiriusXM subscribers” said Scott Greenstein, SiriusXM’s President and Chief Content Officer.
SiriusXM is expected to use its multi-platform scale to reach an even larger audience for the voices of Crooked Media’s podcasts, including listeners of SiriusXM radio channels, whose paid subscribers total more than 32 million.
