Westwood One has a new deal with the NFL. It is one that keeps a lot of the broadcasts affiliates know in place while also introducing new ways for fans to find the games.
Under the terms of the new deal, Westwood One will continue to be the distributor of play-by-play for Monday Night Football, Sunday Night Football, Thursday Night Football, plus Thanksgiving Day, select international games, the entire postseason including the Wild Card and Divisional Playoffs, AFC and NFC Championship games, and the Super Bowl. Now, stations that carry the games on air will also be able to provide them on their streams.
The NFL will allow affiliates to stream the game on their primary digital platform. The games will also stream on the NFL app.
Westwood One is also creating new content. The company will provide more coverage of some of the league’s biggest off-the-field events including the draft, combine, and NFL Honors ceremony. It will also now be able to create alternate broadcast feeds of some of its top games.
“What an honor it is for Westwood One to continue our multi-decade programming relationship with our iconic NFL partners by extending our exclusive network audio broadcast rights,” Suzanne Grimes, President of Westwood One and EVP of Corporate Marketing for Cumulus Media said in a press release. “Equally exciting is the opportunity to further grow our NFL fan base by expanding our relationship to include digital distribution rights as well as innovative, new content opportunities.”
NFL coverage on Westwood One is heard on more than 500 stations across the country.
“We’re pleased to continue our valued, long-term partnership with Westwood One,” added Brent Lawton, VP Media Strategy and Business Development. “Audio is an important platform for the NFL, and Westwood One has a long history of delivering excellent game broadcasts and other content. We’re excited to expand with Westwood One on to digital platforms, providing our fans even more ways to follow the sport they love.”
