CBS News is venturing into the weather coverage as the network announced a content partnership with The Weather Channel. The collaboration between the two outlets will bring enhanced weather and climate reporting to CBS News viewers across the world.
“By bringing together CBS News and the Weather Channel’s weather teams and virtual view technology, we will not only be able to forecast the weather but show viewers what it’s really going to look like,” said Neeraj Khemlani, president and co-head of CBS News and Stations.
“This is a holistic partnership that brings together the scale of both companies’ reporting teams, technologies and audiences. In addition to the virtual forecasts and live reporting, we will also collaborate on field reporting and pair our investigative teams to expand our environmental investigative efforts. Together we will deliver deeper coverage of one of the most important stories of our time – the impact of the climate on the communities we live in.”
This new partnership merges the expertise and technology of two news organizations to deliver their audience leading in-depth weather reporting and immersive storytelling. The CBS News investigative team and the Weather Channel’s meteorological and newsgathering teams will team up for special investigative climate reports.
Furthermore, the collaboration brings live reporting from meteorologists Stephanie Abrams, Jim Cantore, Mike Bettes, and the entire Weather Channel meteorological and newsgathering team.
“This year, the Weather Channel celebrates its 40th anniversary, and there’s never been a more important time to provide viewers cutting-edge visual presentations and compelling storytelling about our weather,” said Byron Allen, founder, chairman, and CEO of the Weather Channel’s parent company, Allen Media Group.
“This new collaboration is designed to offer the CBS News audience the most innovative weather reporting, as well as greater reach for the Weather Channel’s brand. CBS News and the Weather Channel will work closely together to explore and investigate issues related to climate and our environment.”
Eduardo Razo is the Assistant Content Editor for BNM, which includes writing daily news stories on the news media industry. He can be found on Twitter @eddierazo_ or you can reach him by email at eddie1991razo@gmail.com.
