Edison Research has unveiled its Top Podcast Network chart for Q1 2022, with SiriusXM topping the Edison list ahead of Spotify and iHeartRadio.
The Edison list rates the most popular podcast networks based on reach from Edison Podcast Metrics. Edison adds that their ranker measures reach the weekly podcasting listeners as a percentage.
“Edison Podcast Metrics is the only dataset that covers the entire U.S. podcast space,” Edison Research Director of Research Gabriel Soto said, per Radio Ink.
“By surveying listeners and measuring their actual consumption, the data doesn’t depend on opt-ins from networks and isn’t subject to the various issues with counting downloads. These top networks offer a diverse range of shows that appeal broadly to listeners.”
Here are the top ten networks for the first quarter of 2022 ranked by Edison:
- SXM Media
- Spotify
- iHeartRadio
- NPR
- The New York Times
- Audioboom
- Audacy
- Cumulus Podcast Network
- Wondery
- PRX
“Rankings are compiled by measuring the total unduplicated reach of all the shows represented by a given network,” Soto added.
“Listening is credited to the producer and/or the network that represents the advertising for the show, not the platform or app that the listener uses to access the podcast.”
Eduardo Razo is the Assistant Content Editor for BNM, which includes writing daily news stories on the news media industry. He can be found on Twitter @eddierazo_ or you can reach him by email at eddie1991razo@gmail.com.
