NBC News is putting stock in the digital transformation of its marquee show, “Meet the Press.” by rebranding its separate website for the franchise.
The network’s overhaul of its political newsletter and adding a new blog comes days as they plan to shift the “Meet the Press” show from MSNBC at 1 p.m. to the network’s 24/7 news streaming service NBC News Now at 4 p.m.
“Really where we are putting a lot of our time, attention, and investment is on these other platforms,” Carrie Budoff Brown, senior vice president of “Meet the Press” at NBC News, said to Axios. “This is where we see our growth.”
NBC News will put out its new digital products in June simultaneously with the daily “Meet the Press” streaming show launch on NBC News Now. Furthermore, next month, the franchise will add a new show podcast for the “Meet the Press” daily show, moving over to streaming.
“We’re taking the entrepreneurial, experimental point of view that Chuck has shown for the past seven-eight years and turbo-charging that,” Budoff Brown said.
Eduardo Razo is the Assistant Content Editor for BNM, which includes writing daily news stories on the news media industry. He can be found on Twitter @eddierazo_ or you can reach him by email at eddie1991razo@gmail.com.
