Following a two-year break, Spotify is relaunching political ads on its platform. The streaming giant initially paused political ads in 2020, and the decision only impacted the United States, the only country Spotify sold the ads.
When Spotify mentioned a lack of resources needed to confirm and examine the ads, the company ceased advertising. However, two years later, as the midterm elections ramp up, the platform has done a 180.
“Following our pause of political ads in early 2020, we have spent the past two years strengthening and enhancing our processes, systems, and tools to responsibly validate and review this content,” a Spotify spokesperson said to Protocol.
The report adds that the political ads will only be featured in podcasts and won’t yet be added to the ad-streaming music feature. Spotify promises political advertisers the capability to target niche audiences and tap into AI-driven “contextual targeting,” allowing advertisers to place ads in podcasts when debating issues appropriate to their target audiences.
Furthermore, the story didn’t include information regarding how podcast hosts will feel having political ads play during their program.
Eduardo Razo is the Assistant Content Editor for BNM, which includes writing daily news stories on the news media industry. He can be found on Twitter @eddierazo_ or you can reach him by email at eddie1991razo@gmail.com.
