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Sunday, November 24, 2024
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UPCOMING EVENTS

Why Charles Barkley Is Sports Television’s Most Valuable Personality

Once the Western Conference Finals end, so will the season for Charles Barkley and his TNT crew. Inside The NBA has become ‘must watch’ television over the last few years. In my opinion, it is the best of its kind in any sport right now.

The chemistry displayed on the ITN set is unparalleled. Charles Barkley is one of the biggest reasons to tune in. He’s unfiltered, he’s real and he’s always himself.

I’m not the only one that feels that way. Former ESPN boss and current Meadowlark Media front man, John Skipper, recently appeared on the Dan Patrick Show to sing the praises of Barkley. Skipper puts him among the greats in broadcasting.

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“I think there are only three or four people in the history of broadcasting that you can
genuinely say people tune in to see them. The late, great John Madden, who just recently
passed, was one of those guys. Barkley is the guy right now in all of sports that you can say
people will tune in to see him.” Skipper said.

John is on to something here. Barkley is a larger-than-life personality. His analysis is sometimes way out there, but it either makes you think, scratch your head or laugh.

Sometimes all of those things happen at the same time. Barkley’s commentary is usually the stuff that floods the internet that night, and is the talk of your office, or friends the next day.

Seemingly if you miss it, you’re a little behind the times. I mean, the man made a grand entrance to the set the other night in Dallas. He rode to the set on a horse just before Game 3 of the Western Conference Finals between the Mavericks and Warriors. Shaquille O’Neal joked that to carry Barkley’s body, the horse had to have “a strong back” and he kept saying “please fall!” as Barkley had a little trouble with the dismount. Leading Barkley to exclaim, “I grew up in Alabama, brother, I know how to ride a horse.”

This is one of the reasons I think Skipper believes what he does. Barkley is always up to
something, no matter how silly it may make him look or how outlandish it might be. This guy is confident in pretty much everything he does, with the possible exception of his golf game. He can dish it out for sure, but Barkley can take it as well, which usually results in something hilarious. He has personality and its genuine. That makes him likable whether you agree with him or not.

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Barkley is also the best kind of humorous, the unintentional kind. It works.

While Skipper is dead on about Barkley, it does beg the question, would Charles be as popular
without his cohorts on Inside the NBA? It’s like asking if the talented lead singer of a band, would be as popular as a solo artist. In this case, I wonder. You’ve heard of ‘system
quarterbacks’, right? I think the formula works for Barkley, in part because of the surrounding
cast. While people may tune in to see Barkley, they can’t help but notice the other guys on set and understand why Charles can be Charles. It’s because the entire dynamic works.

Take Barkley off the show, it’s not as good. Take Kenny off the show, same. Take Shaq off, also same. Take Ernie off, well you get the picture here. They each have unique personalities and the ability to be themselves and work as a group. Each brings something to the table, but the key ingredient is not taking themselves too seriously. They all enjoy being there.

Skipper saw that part of the equation as well and knows why the show is what it is, a success.

“It’s because they look like they’re having fun. They know what they’re talking about. They’re
willing to be provocative, they’re willing to mash it up, and it’s great.” said Skipper to the Dan Patrick Show.

The former players mesh like they are family. EJ is the patriarch that lets the guys be guys and jumps in when it looks like it may go off the rails. Fighting is all part of it. Heated arguments take place from time to time with strong, opinionated former players each thinking he is right. In the flow of the show, it’s actually entertaining to watch. It helps that all of the panelists had successful and in a couple of cases, Hall of Fame careers. Even if they have an interesting way of explaining their points, they each bring a knowledge base to the show.

I think by their mere presence, the group makes Charles better. Not always agreeing with him, challenging him, or calling him out if you will, makes for much more entertaining television. You can tell that Barkley feels comfortable with the group he is on the set with. It really allows him to let more of his big personality out. But it is all about that comfort and everyone being comfortable with who that other person is and what their strengths are on the show. It works so well.

Think about the popularity of the show and how many other studio crews are taking elements of it and adapting it to their own shows. That includes TNT’s NHL on TNT pre/post/intermission shows. The formula works, but you have to have the right people on the set. The NHL version is growing into something of its own, this being its first season.

Now, just to throw a wrench in here, if and when Barkley were to leave the show, it would be a big blow. Right now, he’s the one guy they can least afford to lose. But, the Hall of Famer has hinted at calling it quits recently. TNT held a conference call just before the All-Star Game in February, in which Barkley and the Inside the NBA panel appeared. At the end of the call, Barkley was asked how much longer he’ll continue to be a broadcaster.

Via the Dallas Morning News’ Brad Townsend, Barkley said he has 2 years left on his contract
“and that’s probably going to be it for me.” Barkley continued, “It’s been a great, great thing. I love Ernie, Kenny, Shaq and everybody we work with. But I just don’t feel the need to work until the day I die. I don’t, man. I’ll be 61 years old if I finish out my contract. And I don’t want to die on TV. I want to die on the golf course or somewhere fishing. I don’t want to be sitting inside over [by] fat-ass Shaq [waiting] to drop dead.”

Barkley is must see television, mainly because of the environment he’s surrounds himself in.
There’s a strength in the numbers, not just the stats these former players have amassed, but
the bond they’ve formed. It makes for terrific, not terrible (in Barkley voice), television.

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Andy Masur
Andy Masurhttps://barrettmedia.com
Andy Masur is a columnist for BSM and works for WGN Radio as an anchor and play-by-play announcer. He also teaches broadcasting at the Illinois Media School. During his career he has called games for the Chicago Cubs, San Diego Padres and Chicago White Sox. He can be found on Twitter @Andy_Masur1 or you can reach him by email at Andy@Andy-Masur.com.

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