The BIG3 is set to begin it’s fifth season this weekend. Before the games get underway, the league announced a partnership with The Game Day to create and share content.
While the games, beginning in Chicago this Saturday and Sunday, will be on CBS and Paramount+ on Saturday as well as DAZN and VYRE Network on Sunday, the The BIG3 is looking to create other content that will suit its fans and fans more aligned with social media and streaming. The Game Day is a sports media and iGaming company geared toward millennials and Gen Z viewers.
The BIG3 will produce two original shows to air across BIG3, BIG3 partners DAZN and VYRE Network as well as on the The Game Day social platforms (YouTube, TikTok, Instagram/Reels). The two original shows are called, Day in the Life and BIG3 4-Point Battle
“We are so pleased to team up with The Game Day and enhance our content offerings bringing fans closer to the league and its players,” said BIG3 CEO, Chris Hannan. “TGD is creating fresh, engaging social content that resonates with all audiences.”
“We are so pleased to team up with The Game Day and enhance our content offerings bringing fans closer to the league and its players,” said BIG3 CEO, Chris Hannan. “TGD is creating fresh, engaging social content that resonates with all audiences.”
The partnership will begin the first week of BIG3’s season with the twice-weekly social-first series Day in the Life. The series will give an all-access pass to players, coaches and personalities as they showcase how they prepare for and execute on game days.
Their second original show is a new season-long competition format aptly named the BIG3 4-Point Battle. Known for its 4-point circles, BIG3 will bring 12 of its best shooters alongside former BIG3 captains to fill a 19 player contest which will unfold over the course of the 2022 season.
“We’re absolutely thrilled to be partnering with BIG3,” says Steve Carey, Co-founder and COO of The Game Day. “Teaming up with an established sports league like BIG3 is a landmark deal for us, and a testament to how far our brand’s come in just the two years since we launched. We’re hugely looking forward to collaborating with them on a new slate of content.”
