Several NBC local news channels will be available on Roku after the digital media company announced a partnership with NBCUniversal. As of Tuesday, the channels will be available through The Roku Channel’s Live TV Guide.
The partnership between Roku and NBCUniversal will provide local news channels from its NBC stations in major markets around the country, including New York, Los Angeles, Chicago, Philadelphia, Dallas/Fort Worth, Washington DC, Hartford (CT), and South Florida.
“Audiences are increasingly opting to consume news through streaming, and local news has consistently been one of the top requested categories by our users,” Ashley Hovey, Head of The Roku Channel, AVOD, said.
“We’re excited to work with NBCUniversal Local and the NBC Stations to expand our relevant live TV offering for streamers and to bring news from multiple major cities to millions of viewers across the country to easily access and enjoy.”
The collaboration with NBCUniversal Local commemorates the first time local news programming will be available for users on The Roku Channel. The NBC local news channels will deliver the latest local news, breaking updates, weather forecasts, & live events from that selected region.
“Local news has never been more vital to helping our audiences stay informed about what’s happening in their communities,” said Meredith McGinn, Executive Vice President of Diginets and Original Production, NBCUniversal Local.
“We look forward to bringing our NBC local news channels and our stations’ best-in-class journalism to the millions of people The Roku Channel reaches and to launching more of our NBC local news channels to expand streamers’ access to our local news content.”
Eduardo Razo is the Assistant Content Editor for BNM, which includes writing daily news stories on the news media industry. He can be found on Twitter @eddierazo_ or you can reach him by email at eddie1991razo@gmail.com.
