NBC is transitioning its 57-year daytime soap opera “Days of Our Lives” as it moves over permanently to Peacock and filling the time slot on the channel will be more news.
TV Newser relayed the information on Wednesday that the soap will be replaced by a new midday news show named NBC News Daily beginning on Sep. 12.
“This programming shift benefits both Peacock and NBC and is reflective of our broader strategy to utilize our portfolio to maximize reach and strengthen engagement with viewers,” NBCU TV and streaming chairman Mark Lazarus said in a statement.
“With a large percentage of the ‘Days of Our Lives’ audience already watching digitally, this move enables us to build the show’s loyal fanbase on streaming while simultaneously bolstering the network daytime offering with an urgent, live programming opportunity for partners and consumers.”
NBC News anchors Kate Snow, Aaron Gilchrist, Vicky Nguyen, and Morgan Radford will lead the new daily hour-long program this fall. NBC Daily News promises to deliver viewers up-to-the-minute national and international news.
Eduardo Razo is the Assistant Content Editor for BNM, which includes writing daily news stories on the news media industry. He can be found on Twitter @eddierazo_ or you can reach him by email at eddie1991razo@gmail.com.
