Monumental Sports & Entertainment has named Friday Abernethy the new General Manager for NBC Sports Washington.
Abernethy comes to the regional sports network after serving as the Executive Vice President of Content Distribution and Partnerships with Univision, where she worked for seven years. She will assume the role most recently held by Jackie Bradford, who had been in charge of the network since 2020. Bradford will continue as the President and General Manager of NBC4 in Washington, in addition to serving in the same role at Telemundo.
Abernethy viewed the opportunity at NBC Sports Washington as an exciting one, noting the fact the network is owned by the franchises it will broadcast is a positive.
“I think by us having full ownership of it, it allows us to [ask], ‘How can we go deeper with the teams and bring more of that personal element to the fans?’,” she told The Washington Post.
MSE completed its purchase of the network in September. Abernethy will now be in charge of the network as it undergoes a rebrand after the current Washington Capitals and Washington Wizards seasons. MSE owns and operates both franchises. The company also owns the WNBA’s Washington Mystics, the NBA G-League’s Capital City Go-Go. They also own and operate Capital One Arena.
