Barstool Sports founder Dave Portnoy has announced a fundraising campaign for the three Virginia football players murdered earlier this week.
In a tweet, Portnoy said 100% of proceeds from t-shirt sales will go to support the families of Lavel “Tyler” Davis Jr., Devin Chandler, and D’Sean Perry, who were all killed in an on-campus shooting earlier this week.
Two of the three football players killed were Barstool Athletes, a name, image, and likeness program started by the online outlet.
Barstool created a design featuring the phrase C’ville Strong above the cross swords used in Virginia’s athletic logo. The design also features the initials and numbers for the three murdered players.
Merchandise can be purchased here.