Before the NFL season began, it was a forgone conclusion that NFL Sunday Ticket would be making its home on Apple TV+ at the beginning of the 2023 season. That, however, is far from a sure thing.
Sunday Ticket has been an exclusive product for DirecTV since its debut in 1994. While there is no firm update on what the future holds, Mike Florio reports that NFL Commissioner Roger Goodell did address the negotiations on Wednesday.
“I would say it’s in a very critical point for us,” he said at a press conference on Wednesday. “We’ve had a lot of interest in this, and we continue to.”
If the package is going to have a new home in the 2023 season, many would assume that a deal is either done or at least close to it. Goodell did not give any specific updates. He simply said that the NFL isn’t in any particular hurry.
“Our decisions are not based on timelines. They’re based on it being the best outcome with the best party.”
Last month, The Athletic’s David Kaplan reported that negotiations with Apple had “gotten silly” as the tech giant learns more and more restrictions that would be placed on the product.
In addition to Apple, Amazon and ESPN+ have both been connected to Sunday Ticket in the past.
