Earlier this week, we dove into the ratings stories from the top 20 markets around the country. Today, we take a look at the performance of sports radio brands in the mid markets.
The term “mid markets” defines everything below market 20, so there was obviously a lot of information to look at. We selected key markets and reported the information we received back. Thank you to all the stations that participated and shared their stories with us.
BALTIMORE
105.7 THE FAN
6 – 10 AM (Big Bad Morning Show) – 12.1 (1st)
10 AM – 2 PM (Vinny & Haynie) – 11.9 (2nd)
2 – 6 PM (Inside Access) – 10.1 (1st)
M-F 6A-7P – 11.4 (1st)
M-Su 6A-MID – 10.8 (1st)
PORTLAND
1080 THE FAN
6 – 9 AM (Dirt & Sprague) – 3.8 (10th)
9 AM – 12 PM (The Herd) – 2.7 (12th)
12 – 3 PM (Danny & Dusty) – 3.1 (10th)
3 – 7 PM (Isaac & Suke) – 4.0 (9th)
M-F 6A-7P – 3.6 (10th)
M-Su 6A-MID – 3.1 (10th)
PITTSBURGH
93.7 THE FAN
6-10 AM (The Fan Morning Show) – 8.9 (4th)
10 AM – 2 PM (Cook & Joe) – 12.5 (2nd)
2 – 6 PM (The PM Team) – 11.6 (3rd)
M-F 6A-7P – 10.9 (2nd)
M-Su 6A-MID – 9.5 (3rd)
MILWAUKEE
97.3 THE GAME
6 – 10 AM (Steve Czaban 6-9, Nine to Noon 9-10) – 4.4 (t-8th)
10 AM – 3 PM (Nine to Noon 10 – 12, Mike Heller 12-3) – 1.9 (16th)
3 – 7 PM (Drew & KB 3-6, local shows 6-7) – 2.5 (15th)
M-F 6A-7P – 2.9 (15th)
M-SU 6A-MID – 3.4 (15th)
94.5 ESPN MILWAUKEE
6 – 10 AM (Keyshawn, JWill & Max 6-7, Jen, Gabe & Chewy 7-9, Wilde & Tausche 9-10) – 2.2 (t-16th)
10 AM – 3 PM (Wilde & Tausche 10-12, Greeny 12-2, Homer & Tony 2-3) – 2.8 (15th)
3 – 7 PM (Homer & Tony 3-4, Scalzo & Brust 4-6, ESPN Radio 6-7) – 1.9 (18th)
M-F 6A-7P – 2.3 (t-16th)
M-SU 6A-MID – 3.1 (17th)
1250 THE FAN
6 – 10 AM () – N/A
10 AM – 3 PM () – 0.8 (t-18th)
3 – 7 PM () – N/A
M-F 6A-7P – 0.6 (t-20th)
M-SU 6A-MID – N/A
NASHVILLE
104.5 THE ZONE
6 – 10 AM (Ramon, Kayla, and Will) – 12. 5 (1ST)
10 AM – 1 PM (Buck Reising) – 11.9 (2nd)
1 – 3 PM (Blaine & Mickey) – 12.8 (2nd)
3 – 7 PM (3HL) – 15.2 (1st)
M-F 6A-7P – 13.2 (1st)
M-Su 6A-MID – 13.4 (1st)
INDIANAPOLIS
107.5/93.5 THE FAN
7 – 10 AM (Kevin & Query) – 9.8 (3rd)
10 AM – 12 PM (Greeny) – 5.6 (7th)
12 – 3 PM (Dan Dakich) – 8.8 (4th)
3 – 6 PM (The Drive w/JMV) – 10.7 (2nd)
M-F 6A-7P – 8.9 (2nd)
M-Su 6A-MID – 8.3 (3rd)
*JMV and Kevin & Query also ranked Top 5 with Adults 25-54.
Dan Dakich left the station in early December.
ST. LOUIS
101 ESPN
6 – 10 AM (Keyshawn, JWill & Max 6-7, The Opening Drive 7-10) – 5.2 (7th)
10 AM – 3 PM (The Balloon Party 10-11, BK & Ferrario 11-2, The Fast Lane 2-3) – 7.3 (t-4th)
3 – 7 PM (The Fast Lane 3-6, Blues pregame & ESPN Radio) – 8.2 (3rd)
M-F 6A-7P – 6.9 (4th)
M-Su 6A-MID – 6.2 (5th)
CHARLOTTE
WFNZ
6 – 10 AM (The Mac Attack) – 11.5 (1st)
10 AM – 3 PM (Charlotte Sports Today 10 – 12, Wes & Walker 12 – 3) – 6.8 (5th)
2 – 6 PM (Wes & Walker 2 – 3, Kyle Bailey 3 – 6) – 6.9 (t-4th)
M-F 6A-6P – 8.2 (t-3rd)
BIRMINGHAM
JOX 94.5
7 – 10 AM (McElroy & Cubelic) – 8.6 (2nd)
10 AM – 12 PM (3 Man Front) – 9.5 (1st)
12 – 2 PM (Matt McClearin) – 6.9 (4th)
2 – 6 PM (Paul Finebaum) – 7.6 (2nd)
M-F 6A-7P – 7.9 (2nd)
RALEIGH
99.9 THE FAN
6 – 10 AM (Keyshawn, Will & Max) – 4.3 (t-7th)
10 AM – 12 PM (#Greeny) – 3.5 (t-11th)
12 – 3 PM (Adam Gold) – 5.2 (7th)
3 – 6 PM (The OG) – 9.2 (2nd)
M-F 6A-7P – 6.0 (4th)
M-Su 6A – MID – 5.7 (t-5th)
MEMPHIS
92.9 ESPN
6 – 9 AM (Keyshawn, Will & Max) – 8.4 (3rd)
9 – 11 AM (Geoff Calkins) – 17.9 (1st)
11AM – 2PM (Jason & John) – 15.4 (1st)
2 – 4 PM (Giannotto & Jeffrey) – 15.4 (1st)
4 – 6 PM (Gary Parrish) – 17.4 (1st)
M-F 6A-7P – 14.4 (1st)
M-Su 6A – MID – 11.7 (1st)
BUFFALO
WGR 550
6-10 AM (Howard & Jeremy) – 11.3 (1st)
10 AM – 12 PM (The Extra Point) – 8.8 (2nd)
12 – 3 PM (One Bills Live) – 10.2 (3rd)
3 – 7 PM (Schopp & Bulldog) – 11.5 (1st)
M-F 6A-7P – 10.7 (2nd)
M-Su 6A – MID – 11.5 (1st)
COLUMBUS
97.1 THE FAN
6 – 9 AM (The Morning Juice) – 11.5 (1st)
9 AM – 12 PM (Bishop & Friends) – 15.9 (1st)
12 – 3 PM (Rothman & Ice) – 13.8 (1st)
3 – 6 PM (Common Man & T-Bone) – 22.4 (1st)
M-F 6A-7P – 16.4 (1st)
M-Su 6A – MID – 15.8 (1st)
SAN ANTONIO
San Antonio’s Sports Star 94.1
6 – 10 AM (R&R in the Morning) – 1.7 (16th)
10 AM – 12 PM (Greeny) – 1.4 (19th)
12 – 2 PM (Halftime) – 2.5 (12th)
2 – 4 PM (Paul Finebaum) – 2.3 (14th)
4 – 7 PM (The Blitz) – 2.0 (17th)
M-F 6A-7P – 2.0 (17th)
M-Su 6A – MID – 1.7 (18th)
LOUISVILLE
93.9 THE VILLE
6 – 10 AM (The DA Show 6-7, The Deener Show 7-10) – 5.3 (t-4th)
10 AM – 3 PM (93.9 The Ville carries Marquis Maybin 10-12 and Bart & Hahn 12-3) – 0.4 (t-24th)
3 – 7 PM (Mark Ennis 3-6, CBS Sports Radio 6-7) – 2.9 (t-11th)
M-F 6A-7P – 2.9 (10th)
M-Su 6A – MID – 2.5 (t-10th)
ESPN 680/105.7
6 – 10 AM (Keyshawn, JWill and Max 6-7, The Deener Show 7-10) – 1.0 (t-22nd)
10 AM – 3 PM (Issel & Louie 10-12 and The V Show 12 -3) – 0.0 (t-27th)
3 – 7 PM (Andy Sweeny 3 – 6 and ESPN Radio 6-7) – 0.4 (t-25th)
M-F 6A-7P – 0.4 (28th)
M-Su 6A – MID – 0.5 (t-24th)
*93.9 The Ville and ESPN 680 report together in morning drive as “ESPN Louisville“
Demetri Ravanos is a columnist and features writer for Barrett Media. He is also the creator of The Sports Podcast Festival, and a previous host on the Chewing Clock and Media Noise podcasts. He occasionally fills in on stations across the Carolinas in addition to hosting Panthers and College Football podcasts. His radio resume includes stops at WAVH and WZEW in Mobile, AL, WBPT in Birmingham, AL and WBBB, WPTK and WDNC in Raleigh, NC.
You can find him on Twitter @DemetriRavanos or reach him by email at DemetriTheGreek@gmail.com.
