A data integration partnership between Liberated Syndicated — also known as Libsyn — and YouTube has been announced, with podcast advertisers specifically in mind.
Nearly 57% of podcast listeners claim they prefer podcasts with video, with YouTube being the chief driver of video podcasts.
“Podcasters are increasingly uploading their shows to YouTube as both a distribution and marketing channel and AdvertiseCast is continuing to offer richer data and insights on campaign performance for brand partners,” said AdvertiseCast Senior Vice President of Sales Anthony Savelli.
“YouTube is one of the most popular podcast listening platforms in the U.S. and usage share has steadily grown from 14% in 2019 to 24.2% in 2022. Libsyn was the first hosting company to support publishing podcasts to YouTube and this data integration furthers our commitment to the multi-channel approach and will provide better transparency to brands and advertisers.”
Libsyn’s AdvertiseCast has now partnered with YouTube to give real-time Interactive Advertising Bureau-compliant data to equip podcasters and advertisers with access to accurate podcast data from the streaming video platform.
