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The first two rounds of the 2023 NCAA tournament are in the books, and the TV ratings indicate historic viewership.
For the first round on Thursday and Friday of last week, games accomplished a total audience delivery of 9.2 million viewers. This was for contests on TBS, CBS, TNT and truTV in addition to streaming on March Madness Live.
Action on Thursday averaged 8.4 million, up 2% compared to 2022.
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On Friday, game broadcasts averaged 9.3 million, making it the most-watched first round ever.
The Sweet 16 tips off on Thursday this week.
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