The final round of The Masters almost always scores a high television rating, but the 2023 event saw numbers unseen in the past five years.
Sunday’s viewership on CBS Sports averaged 12.058 million viewers. That number represents a 19% increase compared to 2022, making it the most-watched golf telecast on any network since 2018. The final round of The Masters in 2018 averaged 13.045 million viewers. That final round saw the lowest average score in Masters history.
The Sunday audience peaked with more than 15 million viewers in the closing stages of Jon Rahm’s victory.
The inclusion of players from the controversial Saudi-backed LIV Golf league conceivably helped the television rating. LIV Golfers Phil Mickelson and Brooks Koepka finished tied for second place, while the golfers tied for fourth finished five strokes behind Rahm.
CBS Sports also shared that Paramount+ saw the most-streamed round of golf in its history Sunday. The streaming service saw double-digit growth compared to 2022 numbers.
