Tag: The Masters
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Why the Masters Tournament Is the Ultimate Branding Masterclass for Radio
"The Masters’ disciplined mindset translates powerfully into the business—and radio—world. Companies that thrive over time are often the ones that resist shortcuts, protect their standards, and obsess over consistency in execution."
CBS Sports Masters Final Round Viewership Best in Over a Decade
"This year’s audience rose eight percent from 2025, signaling renewed momentum for one of golf’s marquee events."
Scott Van Pelt Understands Fan Frustration With Rory McIlroy Final Round Coverage
"You’re following that ball through the air and the ball is coming from a place you can't see. You're trying to find it, and in that instance they didn't. That's an awfully difficult time to have that happen."
The Masters Shows Sports Radio How To Build Lasting Traditions Again
"Sports radio doesn’t need to chase viral moments or reinvent itself every six months. It needs to plant a flag. Create something listeners can circle on their calendar. Something they talk about months in advance and remember long after it ends."
Trey Wingo: ESPN Attempting to Hype ‘The Masters’ Is Risking the Broadcast Rights to the Tournament
"It's not just users on Twitter. It's not just the Hollywood Reporter. You can be in danger of losing the thing that you hold most dear, the rights to this tournament."
ESPN Should Play to The Strengths of Roster Talent Like Jason Kelce
"Experimentation isn’t the problem. In fact, it’s necessary. Audiences evolve, consumption habits shift, and standing still is the fastest way to become irrelevant. But experimentation without intention? That’s when the square peg keeps getting jammed into the same round hole."
106.7 The Fan’s John “Cakes” Auville: Jason Kelce “Forced Down Our Throats” on ESPN Masters Coverage
"It seems a little out of character. He seems like an outsider. He’s not a golf insider."
SiriusXM Adds Kevin Kisner To Masters Broadcast Coverage
"It will be a lot of fun bringing the experience of the Masters to golf fans across North America."
Prime Video Announces Broadcast Teams for Masters First, Second Round Coverage
"The expanded window places Prime Video at the forefront as the world’s top golfers begin their pursuit of the Green Jacket."
Amazon Prime Video To Air Early Round Masters Coverage In 2026
"It’s an honor for all of us at Amazon to become a broadcast partner of the Masters Tournament and to provide fans additional hours of live coverage of this treasured event"