Tag: The Masters

"The Masters’ disciplined mindset translates powerfully into the business—and radio—world. Companies that thrive over time are often the ones that resist shortcuts, protect their standards, and obsess over consistency in execution."

"This year’s audience rose eight percent from 2025, signaling renewed momentum for one of golf’s marquee events."

"You’re following that ball through the air and the ball is coming from a place you can't see. You're trying to find it, and in that instance they didn't. That's an awfully difficult time to have that happen."

"Sports radio doesn’t need to chase viral moments or reinvent itself every six months. It needs to plant a flag. Create something listeners can circle on their calendar. Something they talk about months in advance and remember long after it ends."

"It's not just users on Twitter. It's not just the Hollywood Reporter. You can be in danger of losing the thing that you hold most dear, the rights to this tournament."

"Experimentation isn’t the problem. In fact, it’s necessary. Audiences evolve, consumption habits shift, and standing still is the fastest way to become irrelevant. But experimentation without intention? That’s when the square peg keeps getting jammed into the same round hole."

"It seems a little out of character. He seems like an outsider. He’s not a golf insider."

"It will be a lot of fun bringing the experience of the Masters to golf fans across North America."

"The expanded window places Prime Video at the forefront as the world’s top golfers begin their pursuit of the Green Jacket."

"It’s an honor for all of us at Amazon to become a broadcast partner of the Masters Tournament and to provide fans additional hours of live coverage of this treasured event"