We’re about four months away from the start of the 2023 NFL season, and YouTube is working on securing advertisers for NFL Sunday Ticket, which will make its new home on the streaming platform this year.
There will be some ads in-game from CBS and FOX on Sunday Ticket, but the rest will be exclusive to YouTube.
Additionally, the company will be able to sell advertising for NFL videos already on the platform and for content made by creators specifically for the football package. High-profile creators will be partnering with YouTube and attending games, having access to the sidelines, locker rooms and behind the scenes. The hope is that this will attract younger audiences to the platform.
YouTube is the most-watched streaming service in America, and more of YouTube’s users watch content on their TVs more than they do their phones, computers or tablets. Company leaders hope that having that understanding of the data in their pocket will help strike a cord with advertisers that typically buy in to linear TV.
Being able to change those advertisers’ minds about how they allocate their marketing dollars is key to YouTube being able to alleviate the effects of market volatility. The company’s advertising revenue has been off all of 2023 according to the Wall Street Journal.
