Audacy is has a newly organized sports sales team. Lee Davis will be its leader. He has been named the company’s SVP of Sports Monetization.
The team will oversee “sales and execution, managing the entire client lifecycle” for Audacy’s sports properties. They will provide solutions for both on-air and digital platforms and work on both local and national properties.
“No medium delivers more value for sports than Audio. People are spending more time than ever with broadcast Radio, streaming and podcasts, and the demand for compelling sports content across these channels is growing exponentially,” Brian Benedik, Audacy’s Chief Revenue Officer, said in a press release. “Through our best-in-class sports audio portfolio, powered by over 150 flagship team partnerships, iconic local broadcast brands, award-winning podcasts and sports betting content, Audacy is uniquely positioned to capitalize on a new sales strategy in this arena.”
Lee Davis worked with WFAN from 1990 until 2005. He returned to Audacy in 2018 to over see the company’s Traffic, Weather, Information and News (TWIN) offering.
