Tucker Carlson debuted his video show on Twitter earlier this week to much fanfare. Erick Erickson believes you can be fooled by the reach displayed in the first installment.
Many conservative pundits pointed to analytics to prove that Carlson’s show on the social media app will actually have a bigger presence than it did while being broadcast on Fox News.
However, Erickson argued in a tweet that any mention of Carlson outside of the social media platform is largely non-existent.
“The Tucker Carlson problem in a nutshell: I see many people on Twitter talking about how many views his video got, but no one on or off Twitter is talking about what he said in those ten minutes,” Erickson said. “No one off Twitter is talking about the content at all. Few on Twitter are either.”
According to public information available on Twitter, Carlson’s debut 10-minute episode — which Fox News contends breached his contract — has been viewed 106 million times as of this publication.
In the wake of Carlson’s large debut episode, a Twitter user has gone viral for claiming that they created a locked account with 0 followers, and will still have their tweets listed as receiving views, which should be impossible. The argument follows that Twitter is instead using impressions — rather than views — as the public metric displayed on individual tweets.
