WWLS is celebrating 25 years in the sports format in 2023, and right now, they are celebrating the numbers too. Oklahoma City is a busy sports radio market, and The Sports Animal came out on top for the quarter with Men 25-54.
Overall, the station ranked 3rd in the demo during weekday prime (M-F 6a-7p) with a 7.5 share.
In morning drive, The Morning Animals, featuring Phil Inzinga, Spinozi, Carey Murdock, and Curtis Fitzpatrick, scored a 6.1 share, which was good enough to earn a 4th place finish.
Middays on WWLS is divided between three shows. Sports Morning with Craig Humphreys runs from 9a-12p. The Middle of the Day Show hosted by Mark Rodgers airs from 12p-2p. The block is rounded out by the first hour of Jim Traber’s afternoon show. Altogether, WWLS was 3rd from 10a-3p with a 6.8 share.
Afternoons is also a divided timeslot. Afternoon Sports Beat with Jim Traber runs from 2p-4p. That’s followed by Total Dominance, which brings together Traber, Al Eschbach, Berry Tramel and Dean Blevins from 4p-6p. The daypart finishes with an hour of national programming from CBS Sports Radio.
Collectively the afternoon timeslot ranked 2nd with a 9.7 share for WWLS this book. Even more impressive, that number was up from an 8.3 during the same period last year.
Oklahoma City sports fans are also served by 107.7 The Franchise, and a simulcast of The Ref out of Norman on 94.7 FM. Numbers were not available this quarter for either station.
