Shannon Bream took over as moderator of FOX News Sunday in August 2022. Furthermore, she became the first woman to lead the Sunday public affairs show in its 26-year history.
Now, over a year into her role, Bream spoke with TV Newser about how the public affairs program has developed during her brief time at the helm. After replacing Chris Wallace, Bream has added her touch to the show.
“We’re including a lot of different voices,” Bream told the outlet. “I think you’ll see our panels have a mix of ideologies, ages, backgrounds and generations of people. We wanted to shake that up a little bit.
“We’ve included athletes and superstar Grammy Award-winning artists. It’s just a mix of people, along with what at the heart of the program isn’t going to change, which is all the political coverage too.”
Furthermore, Bream notes the challenges she faces to keep FOX News Sunday attractive to younger viewers, especially those who get their news on social media.
“To me, the real beauty of the show is that you get to do a deep dive,” Bream added. “It’s not a two or three-minute segment, or if we’re talking social media a 10 or 30 seconds bite of news or information … I also think it’s very important to change the faces and the names. Keep the tried and true experts and people who have a depth of knowledge here in Washington, but also shake up the panels and bring in people who are unexpected, who may come from a different place.
“I have to recognize now there’s a generation behind me that gets their news through social media … We try to post our newsmaker interviews on social media as well so that we can reach people where they’re at. One of the things we’ve seen growth with Fox News Sunday over the last year is younger viewers. We’re skewing younger. We’re bringing in hopefully the next generation in a way where the topics are relevant to them.”
Eduardo Razo is the Assistant Content Editor for BNM, which includes writing daily news stories on the news media industry. He can be found on Twitter @eddierazo_ or you can reach him by email at eddie1991razo@gmail.com.
