SiriusXM aims to increase listenership beyond cars and enhance channel personalization and mobility.
Last month, it was revealed that Suzi Watford was tasked with constructing what she anointed the “next-gen SiriusXM” for its 34 million paying subscribers, helping it reach listeners outside the car.
Recently, CEO Jennifer Witz shared an update on how the process is going for SiriusXM in their efforts to reach listeners on different platforms during a webcast session at the recent Bank of America Securities Media, Communications, and Entertainment Conference.
“It’s really about how do we continue to enhance the value of our subscriptions and [showcase] this tremendously valuable set of content that really speaks to every audio genre,” Witz said.
Witz shared the company’s planned launch of a next-generation streaming app later this year to draw younger, more diverse audiences and deliver improved search suggestions and other elements.
“The biggest gap we found is being able to get consumers into the content they love,” Witz added. “In the car, it’s been very much about turning the dial or hearing the on-air promotion, or get the email and then go find the content.
“We’re going to be able to make it much easier for our in-car subscribers to carry their listening forward into streaming devices, and vice versa, in a very seamless way. So ultimately, I think it’s not going to be about streaming subscribers or in-car subscribers, but really just about subscribers, because we’re pretty indifferent as to how they listen or where they listen.”
Eduardo Razo is the Assistant Content Editor for BNM, which includes writing daily news stories on the news media industry. He can be found on Twitter @eddierazo_ or you can reach him by email at eddie1991razo@gmail.com.
