One woman has proven that she knows how to get Bill Belichick talking and willing to have fun with the media. Media outlets of all types ran with the Patriots’ coach’s reaction to seeing Taylor Swift in concert last month with WEEI’s Courtney Cox asked him about it. Those same media outlets pounced again this week when Cox asked Belichick about his thoughts on Swift being romantically linked to Travis Kelce after she showed up in a luxury suite with Kelce’s mother in Kansas City on Sunday.
“Well, I would say that Travis Kelce has had a lot of big catches in his career. This would be the biggest,” Belichick quipped during his regular appearance on The Greg Hill Show Monday morning.
Hill opened his Tuesday show by acknowledging Cox once again using Swift to get attention for the show.
“Congratulations on directing the narrative of the entire world yesterday with your question for Bill,” he said.
The show debated if Kelce and Swift were really an item or if this was a publicity stunt. Cox said it doesn’t matter if it is real or not. The NFL is embracing it for a reason.
“Travis Kelce ended up being one of the top five selling NFL players’ jerseys on Sunday after the game. His jersey sales spiked 400%. That is the Taylor Swift effect,” she said. “Whether you like her or you don’t. That’s why the NFL is running with this. That’s why everybody’s talking about it.”
She added that the NFL has changed it handles on multiple social media platforms as well to take advantage of the moment. The league’s bio on its TikTok account reads “Taylor was here” while its name on X (formerly Twitter) is now The NFL – Taylor’s Version,” a reference to Swift’s album re-releases on Spotify.
Greg Hill believes the relationship is not real, or at least that it is not really romantic. Co-host Jermaine Wiggins said that there is too much upside for the NFL to completely dismiss the idea that this is not a set up.
“You can’t get as wholesome and as basic and as, you know, cookie-cutter as they come than Taylor Swift, and if she’s a fan of the NFL, then it is okay for anybody to be a fan of the NFL.”
