ENCO is partnering with Benztown and Compass Media Networks to launch its SpecAI ad creation tool. Enco’s AI platform will utilize generative AI models to produce audio content and automate voice tracking for new ads.
Benztown has contributed its sonic design expertise to the solution, which includes user-selectable music beds that run under the AI voice. Meanwhile, Compass Media Networks has added its user interface expertise from their Specbyte and Cash by Creative platforms.
Compass Media Networks will handle sales and marketing for the service, while Benztown will focus on international clients. The three companies plan to collaborate on strategic business initiatives.
“AI adoption has swiftly moved forward over the last few months, and as the largest player in spec commercials for over 10 years we recognized it was time to offer an AI solution for our clients,” said Hiram Lazar, Chief Financial Officer, Compass Radio Networks.
“Using Benztown’s libraries, we can now give our clients the option to produce ads with an AI voice or a live voice to customize prerecorded spec commercials.
Eduardo Razo is the Assistant Content Editor for BNM, which includes writing daily news stories on the news media industry. He can be found on Twitter @eddierazo_ or you can reach him by email at eddie1991razo@gmail.com.
