After initially being shut down last month, Nielsen appears to be re-pushing efforts to use first-hand data from Amazon in its calculations of Thursday Night Football ratings.
Variety reported last week that Nielsen leaders at a recent Media Rating Council meeting seemingly reintroduced the concept, and the company is optimistic the council will vote to approve Amazon’s metric in the near future.
- Advertisement -
Neither the MRC nor Nielsen could comment on the situation to Variety.
The NFL has supported using Amazon numbers, viewing current Nielsen methodology as unreliable given the advent of streaming.
Amazon and Nielsen are currently in the second year of a three-year deal that allows Nielsen to measure TNF data and compare it to linear television.
- Advertisement -
